Broadcasters to Announce "Unparalleled" Campaign to Educate Consumers about the
February 17, 2009
Transition to Digital Television (DTV)

Broadcasting Networks and Local TV Stations Across America Work Closely Together

WASHINGTON, D.C. – On Monday, October 15, 2007, the National Association of Broadcasters (NAB) will host a press conference to announce an unparalleled consumer education marketing campaign to reach television viewers with information about the February 17, 2009 transition to digital television. Broadcasting networks and local stations in television markets across the country are working closely together in the comprehensive campaign.

David K. Rehr, president and CEO of NAB, will be joined by K. James Yager, CEO of Barrington Broadcasting Group; Ibra Morales, president of Telemundo Group, Inc.; John Lawson, president and CEO of the Association of Public Television Stations (APTS); Chris Rohrs, president of the Television Bureau of Advertising (TVB) and other broadcasting executives to announce the multi-platform, multifaceted marketing campaign, which will complement the variety of other initiatives undertaken by broadcasters to educate consumers about the nation's switch to digital broadcasting.

WHAT:            Press Conference

WHEN:            Monday, October 15, 2:30 p.m. ET

WHERE:          NAB headquarters: 1771 N Street,                        NW, Washington, D.C. 20036

WHO:              David K. Rehr, president and CEO,                        National Association of Broadcasters  

                        Todd Kirby, Starcom Media Vest

                        K. James Yager, CEO, Barrington                         Broadcasting Group

                        Ibra Morales, president, Telemundo                         Group, Inc.

                        John Lawson, president and CEO,                         Association of Public Television Stations

                        Chris Rohrs, president, Television Bureau                         of Advertising
                       

For more information, contact Shermaze Ingram, director of media relations for NAB's DTV transition campaign, at (202) 429-5477 or [email protected].

NAB Campaign to Educate Consumers about the February 17, 2009 Transition to Digital Television (DTV)
National Association of Broadcasters (NAB) press conference to announce an unparalleled consumer education marketing campaign to reach television viewers with information about the February 17, 2009 transition to digital television. Broadcasting networks and local stations in television markets across the country are working closely together in the comprehensive campaign.

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NAB Campaign to Educate Consumers about the February 17, 2009 Transition to Digital Television (DTV)
National Association of Broadcasters (NAB) press conference to announce an unparalleled consumer education marketing campaign to reach television viewers with information about the February 17, 2009 transition to digital television. Broadcasting networks and local stations in television markets across the country are working closely together in the comprehensive campaign.

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