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B2C Lessons for B2B Marketing
Patric Timmermans Ph.D., Consultant, VP Marketing - Pegasus Customer Marketing (Pegasus1on1.com) VP Marketing at KPA (www.kpaonline.com)
Until recently, the presenter was responsible for marketing B2C CRM products to B2B customers. In this presentation, Patric will discuss what B2C best practices and technologies can be used in B2B marketing. He will address differences and similarities in the marketing and sales cycle, defining who the customer is, how to interact with customers, how to define customer experience management in your business, and what technologies can be used today or in the future.
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