Keynote Address: Jeffrey F. Rayport - Best Voice Forward

Jeffrey F. Rayport, Founder and Chairman - Marketspace, LLC & Author, Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers

Speech technology is moving beyond the call center and into other parts of enterprises. This naturally brings additional challenges and considerations. However, companies can learn from sophistication that is emerging in other customer-facing technologies. Hear insight from Jeffrey F. Rayport, a renowned author, former Harvard University business school professor, and the founder and chairman of Marketspace, LLC, a strategy practice that helps companies improve the way they interact with customers and markets.

B2C Lessons for B2B Marketing

Patric Timmermans Ph.D., Consultant, VP Marketing - Pegasus Customer Marketing (Pegasus1on1.com) VP Marketing at KPA (www.kpaonline.com)

Until recently, the presenter was responsible for marketing B2C CRM products to B2B customers. In this presentation, Patric will discuss what B2C best practices and technologies can be used in B2B marketing. He will address differences and similarities in the marketing and sales cycle, defining who the customer is, how to interact with customers, how to define customer experience management in your business, and what technologies can be used today or in the future.

Web 2.0 Tools in Federal and State Governments Drive Participation, Transparency, and Citizen Empowerment

Casey Coleman, CIO - General Services Administration
Bob Greenberg, President & CEO - RH International

A new social media framework for federal government agencies is under construction, spearheaded by a task force of executive branch and federal administrative agencies. In the first presentation, find out what is being done to help citizens participate in their government more freely than ever before, regardless of which agency they want to work through. The second presentation will demonstrate the use of Web 2.0 tools by state governments, featuring projects with the New Zealand Police Wiki, the Virtual Alabama project, and the Virtual USA project—initiated by the Department of Homeland Security in partnership with eight Southeastern states.

2009 CRM Magazine Awards: Avaya

Michael Perry, Director of Product Management for Avaya, accepts the CRM Magazine award for ... from Josh Weinberger, managing editor of CRM Magazine at the 2009 CRM Evolution Conference and Exposition in New York City.

2009 CRM Magazine Awards: Jigsaw

2009 CRM Magazine Awards: Lithium

2009 CRM Magazine Awards: Microsoft DRM 1

2009 CRM Magazine Awards: Microsoft DRM 2

2009 CRM Magazine Awards: Microsoft DRM 3

2009 CRM Magazine Awards: Sage

2009 CRM Magazine Awards: Salesforce 1

2009 CRM Magazine Awards: Salesforce 2

2009 CRM Magazine Awards: Salesforce 3

2009 CRM Magazine Awards: Salesforce 4

2009 CRM Magazine Awards: Verinc

2009 CRM Magazine Awards: Genesys

2009 CRM Magazine Awards: LifeLock

2009 CRM Magazine Awards: Nice

2009 CRM Magazine Awards: SAP

2009 CRM Magazine Awards: Silverpop

2009 CRM Magazine Awards: Sugar CRM

2009 CRM Magazine Awards: Sword