Script Your Introducer’s Conclusion

Savvy speakers know that it’s best to script the exact introduction you want to receive from the person who is introducing you to a speaking audience. Leave nothing to chance!

But here’s something you probably haven’t thought of—script exactly what you want your introducer to say when you have concluded your presentation—your outro. Too many speakers finish a great speech only to have the introducer walk up and say “Wasn’t Jim great? Thanks Jim, let’s give him another round of applause.” And that’s it.

This is a lost opportunity for you to promote your cause, issue, or business. For example, people who introduce me are also asked to say this at the conclusion of my speech, the outro:

“Wasn’t TJ fantastic? I can’t wait to have him back again. If you want a free presentation training video or a no-cost subscription to TJ’s newsletter, please leave your business card up front with me. If you’d like more information on TJ’s keynote speech on how great leaders communicate to people and the media, and then go to his website, www.mediatrainingworldwide.com. TJ will be around for the next 30 minutes answering questions and autographing his book. Thanks again, TJ.”

Now that outro may seem too cheesy for you, but you get the idea. Plan every minute of your presentation from the time you are introduced until the time you leave the building. You won’t be sorry you gave extra attention to every little detail.