What it Really Takes to Get Paid for Digital Content

Kevin McKean
VP/Editorial Director
Consumer Reports

Solution Spotlight: Rapid Buyr

Kevin Wells
Co-Founder and EVP
Rapid Buyr

What Semantic Technologies Are and Why You Should Care

Keith DeWeese
Director
Information and Semantics Management
Tribune Company

Keynote: Welcome to Media Chaos

Judy Franks
President
The Marketing Democracy
Adjunct Lecturer
Medill, Northwestern University

Solution Spotlight: Mag+

Mike Haney
US Director
Mag+

Monetizing Quality Content in a Digital World

Mark Westlake
Chief Revenue Officer
TechMediaNetwork

Emerging Models In Content Monetization I

Peter Hoyt
Executive Director/CEO
Path to Purchase Marketing Institute

Emerging Models In Content Monetization II

Sheila Rice
VP
Business Development & Licensing
Northstar Travel Media

Emerging Models In Content Monetization III

Timothy Kennelty
VP
Product Strategy & Development
ALM

Emerging Content Model: The Marketer’s B-to-B Website

Moderator: Joe Pulizzi
Executive Director
Content Marketing Institute Speakers:

Bridget Fletcher
Director of Suite Marketing
Adobe Systems Inc.

Tim Moran
Editor-In-Chief
CMO.com
Adobe Systems

Solution Spotlight: Scout Analytics and EE Times

Matt Shanahan
SVP Strategy
Scout Analytics

How to Generate Content at Scale for Multiple Platforms (Without Burning Out)

Moderator: Jeremy Gilbert
Assistant Professor
Medill, Northwestern University

Panelists:

David Berlind
Chief Content Officer/Editor in Chief
UBM TechWeb

John Gallant
Chief Content Officer
IDG Enterprise

David Longobardi
EVP/Chief Content Officer
SourceMedia

How Legislation and Regulation Can Impact Your Business Practices

Moderator: Don Pazour
President/CEO
Access Intelligence

Panelists:

Tom Carpenter
ABM Lobbyist/VP
Wexler & Walker Public Policy Associates

Mark Sableman
ABM Information Policy Counsel (of Thompson Coburn LLP)

Jack Widener
ABM Postal Counsel
Publishing Postal Consultants
LLC

How Content Marketing is Raising the Stakes for Business Media

Moderator: Gary Slack
Chairman
Slack and Company

Speaker: George Stenitzer
Vice President-Corporate and Marketing Communications
Tellabs