Sunday, May 3, 2009 Lunch Session: Global Marketing Trends Keynote Speaker: Tyler Schaeffer, Managing Director, Global Client Leadership, Mindshare Worldwide Integrated Digital/Print Selling Success This panel will give you the models and case studies for success in transforming your sales team from single-focused salespeople into an integrated selling powerhouse. Moderator: Hugh Roome, President, Consumer & Professional Publishing, Scholastic Inc. Panelists: Niel Hiscox, Vice President, Publishing, CLB Media Pramath Raj Sinha, Managing Director, 9.9 Mediaworx Cross Border Business Models Listen in as international leaders discuss the models that work when applying your content strategy across offshore markets and regions. Moderator: Chander M. Rai, President/CEO, Cross Border Media Inc. Panelists: Anurag Batra, CEO, exchange4media Dr. Eberhard Opl, Head of Corporate Development, WEKA Holding GmbH & Co. Key Findings from the 2009 Media Financial Survey The Jordan, Edmiston Group, Inc. (JEGI) Presents Key Findings from the 2009 Media Financial Survey Join us as the findings of the 2009 Media Financial Survey are unveiled and top B2B Media Industry executives provide their insights and analysis on the key trends. Formerly the Media Revenue & Cost Report, this new in-depth market survey covers B2B data from 2006-2008 and has been significantly enhanced to reflect today’s difficult economic environment, as well as the integrated B2B media model. Introduction by: Richard Mead, Managing Director, The Jordan, Edmiston Group, Inc. Moderator: Dick Ryan, Director of Business Development, E-Opportunities, Publishers Press Panelists: Tom Kemp,Chairman & CEO, NORTHSTAR Travel Media Charlie McCurdy, Chairman & CEO, Canon Communications Steve Palm, CEO, NewBay Media Monday, May 4, 2009 Breakfast Session: Digital Partnerships To Extend Your Brand Learn how to leverage digital media platforms to support your traditional media brand and build a connection from print to the Web. Keynote Speaker: Vicki Lins, Chief Marketing Officer, Canoe Ventures, LLC Annual Meeting Announcement of New Board members Announcement of New Officers Member Awards, including the presentation of the Robert L. Krakoff Award by Pat McGovern, Chairman, IDG Communications to Harold "Terry" McGraw, III, Chairman, President & CEO, The McGraw-Hill Companies and the McAllister Top Management Fellowship Award to Tad Smith, CEO of Reed Business Information The ROI in a Recession Hear from a top marketer on the climate for b-to-b brands in 2009 and their outlook for 2010. Keynote Speaker: Heide Rowan, Global Brand Director, DuPont Corporate Marketing Keynote Speaker Speaker: Dimitri Maex, Managing Director, Marketing Effectiveness, Ogilvy North America Economics Luncheon - What Direction for the Economy in 2010? You heard Dr. Kasputys’ predictions for the global economy and its effect on the b-to-b industry at last year’s Spring Meeting; he is back to offer his solutions for today’s turbulent times and his outlook for 2010. Speaker: Dr. Joseph Kasputys, Founder & Chairman, Global Insight Lunch Session - Private Equity in the Current Economic Climate Hear from the managing partner and co-CEO of Veronis Suhler Stevenson and the managing partner of Halyard Capital on the latest M&A outlook and how the b-to-b industry has changed dramatically. Moderator: Richard Morgan, Assistant Managing Editor, The Deal Panelist: Robert Nolan, Managing Partner, Halyard Capital Jeffrey Stevenson, Managing Partner & Co-CEO, Veronis Suhler Stevenson Tuesday, May 5, 2009 CEO Roundtable Learn from our panel of industry leaders about how they are driving business during today’s tough economic times. Moderator: J.P. Donlon, Editor in Chief, Chief Executive Magazine; Panelists: Michael Hansen, CEO, Elsevier Health Sciences; Sharon Rowlands, CEO, Penton Media Managing Through Turbulent Times Hear from the CEO of a leading b-to-b media company on managing your business and teams during challenging times. Speaker: Jason Young, CEO, Ziff Davis Media Tuesday May 5th Opening Remarks Presentation of the McAllister Award Tad Smith, CEO of Reed Business, is presented with the McAllister Award