Joan
FitzGerald, Director of Marketing and Operations, Arbitron Webcast Services
As Director
of Marketing and Research & Development at Arbitron Webcast Services, Joan FitzGerald
drives Arbitron's business strategies for the Internet sector. She is responsible
for the development of research services that help the Internet industry succeed
in the convergence of broadcast media business models with new Internet business
and revenue opportunities. A 15-year veteran of Arbitron, Ms. FitzGerald began
her career at Arbitron as an analyst in the Broadcast Radio division, then held
business development and management roles in Arbitron's NewMedia division before
moving into Arbitron Webcast Services. Ms. FitzGerald holds an M.A. from the University
of Illinois at Champaign-Urbana and a B.A. from the University of Virginia with
degrees in Economics and Speech Communications.
As Director
of Marketing and Research & Development at Arbitron Webcast Services, Joan FitzGerald
drives Arbitron's business strategies for the Internet sector. She is responsible
for the development of research services that help the Internet industry succeed
in the convergence of broadcast media business models with new Internet business
and revenue opportunities. A 15-year veteran of Arbitron, Ms. FitzGerald began
her career at Arbitron as an analyst in the Broadcast Radio division, then held
business development and management roles in Arbitron's NewMedia division before
moving into Arbitron Webcast Services. Ms. FitzGerald holds an M.A. from the University
of Illinois at Champaign-Urbana and a B.A. from the University of Virginia with
degrees in Economics and Speech Communications.