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Streaming Media West 2009 Keynote: Bill Stone of FLO TV
Bill Stone, President of FLO TV, provides the opening keynote address at the 2009 Streaming Media West conference in San Jose.
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Successful Content Syndication and Aggregation Strategies
This panel will discuss the new ways content owners and site developers are aggregating content and distributing it on the web. See examples of ways to develop niche vertical sites without significantly expanding staffing, and discuss how to reach audiences on social networking sites like Facebook. Learn about some of the new emerging platforms for niche video distribution and best practices for increasing your chances of making money with your content.
Moderator: Jim Louderback, CEO, Revision3
Presenters: Brett Wilson, Co-Founder, CEO, TubeMogul
Vanessa Pappas, Director, Audience and Strategic Partnerships, Next New Networks
Tom Gorke, VP, Digital Distribution, MTV Networks
Brandon White, Interactive Manager, FUNimation Entertainment
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Web Television Comes of Age
Original episodic web television has grown up in a short time and is now recognized as a respected and legitimate entertainment platform. But in our current economic downturn some web television studios have been forced to close and the reality is that it's still really difficult to create a sustainable business model. Some creators say that until the web can provide the reach and a real source of revenue for independent producers, there's no way it will ever truly become the future of TV. In this session, hear from some of the producers in this growing space on what it takes to create, market and sell a web television series as we debate the future success of web television.
Moderator: Marc Hustvedt, Co-Founder, Tubefilter & Editor-in-Chief, Tubefilter News, Tubefilter
Presenters: Thom Woodley, Partner, Chief Creative Officer, Dinosaur Diorama
Jenni Powell, New Media Consultant (LonelyGirl15, The Guild, Legend of Neil)
Brent Friedman, Co-Founder, Electric Farm Entertainment (The Gemini Division, Afterworld)
Zadi Diaz, Creative Director, Co-Founder, Smashface Productions
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Monetization and Video Advertising Formats
For all the buzz about online video advertising, most content owners have yet to be able to turn their online video from cost center to profit center. Still, strong signals suggest that video monetization is around the corner, provided content owners don't pull back in today's tight economy. What will it take to reach that tipping point, and what direct cost and revenue impact will it have on content owners? With all the different ads formats on the web today, which ones have the greatest ability to help content owners monetize content and why?
Moderator: Steve Robinson, President, Panache
Presenters: Rafi Mamalian, Director, Advertising Sales, blip.tv
Ben Reneker, Senior Analyst, SNL Kagan
Jim Louderback, CEO, Revision3
Joe Wilson, VP, Strategic Product Development, Turner Broadcasting
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Emerging Use Cases for Enterprise Video Communications
This session features real-world "reels" showcasing emerging use cases of video communications for live all-hands meetings, on-demand post-events, short form CEO and senior executive videos and employee training and information sharing. Other innovative use cases include external opportunities such as customer service, end-user training, and marketing. Attendees will learn how to identify and overcome the perceived inhibitors to adoption; understand the steps to getting started and how to accelerate through them more quickly, along with a variety of specific use cases that can be applied immediately.
Moderator: Eric Armstrong, President, Kontiki, Inc.
Presenters: Gregg Moss, SVP, Enterprise Streaming Media Strategy and Delivery, Bank of America, Knowledge Channel
Steve Boone, Director, Global Communications, Flowserve Corporation
Mark Lubeck, Director, Technology & Digital Media, Corporate Communications, Charles Schwab & Co.
George Levar, Manager, Engineering and Deployment, Webcast and Digital Media, Accenture
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How to Monetize and Protect Flash Streaming Video
With growing volumes of digital video content being distributed over the Internet and downloaded onto computers and devices, media companies face genuine pressure to protect their content and build viable business models - all while minimizing the impact on the user experience. In this session, attendees will gain a broader awareness of the content protection technologies available today on the Adobe Flash Platform. They will leave with the know-how to make more informed decisions regarding content protection, armed with greater knowledge of the content distribution system as well as options and best practices for monetizing premium content, developing secure content workflows, and moving bits securely.
Presenter: Florian Pestoni, Principal Product Manager, Adobe Systems, Inc.
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Getting Started With Online Video, Brightcove
Want to add video to your website, but not sure how to get started? Attend this session to learn how easy it is to get started with Brightcove's online video platform. This is a great opportunity to have your questions answered live by someone from Brightcove.
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Advantages of a Next-Generation Online Video Platform, Delve Networks
Edgardo Nazario, VP of Production Management
Delve is a end-to-end online video platform containing all the tools necessary to publish video on the internet, including video hosting, encoding, content management, content delivery, search, metrics, advertising, and syndication.
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Video Quality You Can See, Internap Network Services Corporation
Mike Burda, Strategic Business Analyst
Internap will present a live demonstration of our new and improved MediaConsole. Learn how, with one application, you can deliver rich media to a global audience.
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Enterpirse Video Distribution: Understanding the Capabilities, Ignite Technologies
Jason Thurow, Senior Sales Engineer
This session takes a look at the various ways an enterprise content delivery platform can distribute and present content across an organization and complement media portals, social media networks, and other enterprise applications.
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Let Your Employees Rock On With Enterprise Video Using Qumu and Microsoft Silverlight, Qumu, Inc.
Chris Zaloumis, Director of Production Management
Employees want "YouTube for the Enterprise." IT wants control and standards. Learn how Qumu and Microsoft Silverlight deliver both, with enterprise video that anyone can use.
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Kaltura - Sponsored Boxed Lunch
Haim Goldenberg, Mentalist
The Magic of Open Source Video! Enjoy your complimentary lunch in the while supernatural entertainer Heim Goldenberg blows your mind with his video magic. Sponsored by Kaltura, the world's first open source online video platform.
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The Move Toward Higher-Quality Content Online: Akamai HD Network
Stuart Cleary, Production Marketing Director
The alternative to centralized web infrastructure, Akamai's global network of tens of thousands of distributed servers provides the scale, reliability, insight, and performance for businesses to succeed online. Akamai has transformed the internet into the more viable place to inform, entertain, interact and collaborate.
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Streaming Into Asia, ChinaCache North America
David Ng, Business Development Manager
See Recent examples of streaming live events and on demand from the U.S. and Europe into Asia and get an overview of bitrates, concurrent users, and widely used streaming formats.
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The XD Platform: Content Delivery Tuned for Every Request, Limelight Networks
Michael King, Director of Product Marketing, Limelight Networks
Your audience connects to you through a wide variety of connected devices and access networks of varying capacity and complexity. Since every request for your content is unique, shouldn't every delivery also be unique? Find out how intelligent content delivery can be with Limelight Networks XD Platform.
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Encode Live Video on the Mac With Flash Medi Live Encoder, Adobe Systems, Inc
Laurel Reitman, Senior Product Manage, Flash Media Solutions
Hardware platforms should not dictate how you deliver live video to your customers! Come hear about the new Flash Media Live Encoder for the Mac.
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Integrating Flash Media and CDNs -- Today and in 2010, Level 3 Communications
James Sherry, Senior Production Manager
Flash remains the #1 platform for video distribution on the web today. Through the integration of Flash Media Server's latest advancements with robust, global CDN platforms such as Level 3, Flash continues to driver rich, interactive and superior online experiences. Join Level 3 and Adobe as they look ahead to Flash delivery in 2010.
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Interview with Thomas Coughlin, PhD, Coughlin Associates, Inc.
Thomas M. Coughlin, PhD, President, Coughlin Associates, Inc.
Data Storage Consulting
www.tomcoughlin.com
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HDTV on the Web: Live Broadcasting With Microsoft Smooth Streaming
Learn how Smooth Streaming and Silverlight are delivering on the promise of HDTV-quality experiences on the Web. Covered topics will include end-to-end architecture and workflow, best practices, and review of recent Live Smooth Streaming broadcasts.
Presenters:
Mike Moser, Senior Project Manager, Vertigo
Steven Woodward, Senior Technical Evangelist, Microsoft
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Thursday KEYNOTE 9:00 AM - 10:00 AM, Emil Rensing, Chief Digital Officer, Studio 3 Partners/EPIX
Emil Rensing is Chief Digital Officer at EPIX, a joint venture between Paramount, Lionsgate and MGM. As a digital media pioneer, Emil has been instrumental in the early success of America Online and MTV Networks Online. As a partner at Frederator Studios and co-founder of Next New Networks, he's parlayed that expertise in to original programming and audience development in the on-air and online world. In his latest undertaking, Emil oversaw the October 30 launch of EpixHD.com.
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Connecting the Dots: The Future of Video Workflow, Twistage
David Wadler, CEO and Founder, Twistage
With countless video solutions, publishers' workflow are as broad as they are complex. Twistage CEO David Wadler provides a new cohesive vision for video workflow designed to liberate media companies and enterprise clients from the cumbersome constraints of the video 1.0 ecosystem.
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Make the Most of Video With VMIX
Dan Charleston, Senior VP of Business Development
Save time, increase engagement, and grow revenue. See a demo of best practices developed working with a 450-plus media entertainment and nonprofit sites.
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Why You Need to Know About Media-as-a-Service, Unicorn Media
AJ McGowan, CTO Unicorn Media
Media-as-a-Service is a software solution that allows media content owners to manage, syndicate, monetize, and analyze their content efficiently and cost-effectively.
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A New Generation in Enterprise Video Capabilities, Kontiki
Eric Armstrong, CEO, Konitiki
Learn how significant advantages in technology have enabled the full spectrum of enterprise video business requirements while addressing, with absolute confidence, network security and control.
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Scale Knowledge and Share Important Messages, Tandberg
Craig Cockerton, R&D Manager
Jim Peterson, Global Product Manager
We all know the value of video communication. Tandberg extends this value further, significantly improving collaboration, with leading technology solutions to record, manage, distribute and share your telepresence and videoconferenceing events.
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HD Web Video Without the Stutter: Silverlight Smooth Streaming, Microsoft
David Sayed, Microsoft Expression
Learn how Smooth Streaming and Silverlight are delivering on the promise of HDTV-quality experiences on the web.
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Eric Schumacher-Rasmussen, Editor of Streaming Media Magazine
TV Worldwide's Kevin Shively speaks with Eric Schumacher-Rasmussen about the Streaming Media West 2009 Conference, Online Video Platform Summit and the launch of Streaming Media TV on StreamingMedia.com.
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