Streaming Media Magazine 2008 Readers' Choice Awards
Eric Schumacher-Rasmussen, editor of Streaming Media Magazine, hosts the second annual Readers' Choice Awards on September 24, 2008 in San Jose, CA at the Streaming Media West conference.

Abacast – Interview with Mike King
Mike King, president of Abacast, speaks with Audrey Adams at Streaming Media West 2008 about their fast growing company, the recent acquisition of Tukati and where the future leads for the company.

Kulabyte – Interview with CTO/Co-Founder Chris Gottschalk
Chris Gottschalk, CTO and Co-Founder of Kulabyte, speaks with Audrey Adams at Streaming Media West 2008 about their powerful HD-enabled Flash video encoding software being used by TV Worldwide for the webcast showcase.

Wowza Media – Interview with CEO Dave Stubenvoll
Dave Stubenvoll, CEO and Co-founder of Wowza Media Systems, speaks with Audrey Adams at Streaming Media West 2008 about their their Flash streaming server and their winning the 2008 Readers' Choice Awards for Server Hardware/Software.

ViewCast - Interview with Jeff Kopang
Jeff Kopang, VP of Marketing for ViewCast, speaks with Audrey Adams at Streaming Media West 2008 about their popular line of encoding hardware.

Command Information – Interview with Fred Goodman
Fred Goodman of Command Information speaks with Audrey Adams at Streaming Media West 2008 about their IPv6 solutions for companies in the streaming media, network and telecom industries and what the coming evolution of the Internet means for companies.

AMSI - Interview with Eric Floyd

VBrick - Interview with Rich Mavrogeanes

Keynote - Albert Cheng, Executive VP, Digital Media, Disney ABC Television Group
As executive vice president, digital media, for the Disney-ABC Television Group, Albert Cheng is charged with general management and strategic oversight of digital media, as well as development of ancillary revenue streams for Disney-ABC Television Group’s diverse portfolio of broadcast and cable networks, including ABC Entertainment, ABC News, ABC Daytime, ABC Family,Disney Channel, and SOAPnet. To that end, he leads a digital media team that oversees product development, marketing, and operations for the group’s digital media content platforms, including video-on-demand, broadband, webbased and mobile platforms, as well as interactive television technologies.

Keynote Address: Anthony Wood, Founder, CEO, Roku
Anthony Wood is involved in many aspects of Roku, with a special focus on engineering and product development. Prior to Roku, Anthony invented the digital video recorder (DVR) and founded ReplayTV, where he served as president and CEO before the company’s acquisition by SonicBlue. Subsequently, he became senior vice president of engineering and was responsible for the ReplayTV and Rio product lines. Before ReplayTV, Wood was founder and CEO of iband, Inc., an internet software company sold to Macromedia in 1996, whose code base became a central part of the original core code of Macromedia Dreamweaver. At Macromedia, Wood was vice president of internet authoring.

Mobile Video Research Findings:Analyzing the Opportunity
This session will give attendees an insight into what is needed to drive consumer mobile video consumption habits in the U.S. What is driving adoption of mobile internet usage, and what are consumers watching? What devices are most important to the business and why? What are consumers willing to pay for, and what are the advertising opportunities for mobile video? Come hear what opportunities exist today for content owners and operators, as well as how the business of mobile video will change in the future. MODERATOR: Peter Cervieri, Director, Business Development, ScribeMedia.org PRESENTERS: Dorian Benkoil, Editorial Director, Teeming Media Mei Lin Ng, Founder, CMO, mig33 Kanishka Agarwal, VP Mobile Media, Nielson Mobile

Closing the Video Gap Between Silicon Valley and Madison Avenue
Silicon Valley is pumping out new ways to slice and dice the internet audience around video content, while a resource-strapped Madison Avenue is being deluged by video start-ups and established media companies alike looking for advertising dollars. The problem is that these cultures don’t know how to talk to each other, and so Madison Avenue needs to work with companies that are ready to speak their language. What are best approaches to not react to but proactively approach new media technologies? This panel pulls together some of the brightest and most candid players who have successfully begun to bridge the gap. MODERATOR: Eric Eldon, Correspondent, VentureBeat.com PRESENTERS: David Prager, VP Special Projects, Founder, Revision3 Dmitry Shapiro, Founder, Chief Innovative Officer, Veoh Networks David Miller, Director of Product Manage

Can P2P Deliver on its Promise for Video Distribution?
Peer-to-peer (P2P) technology continues to be a lightning rod for controversy in the online video industry. Will the efficiencies that the most promising implementations of P2P promise to deliver prevail, or will the pitfalls of copyright infringement, network throttling, and other legacy issues prevent P2P from realizing its full potential? Which of the many P2P video distribution entrants will be most successful? Which will fail, and why? What more is needed for P2PTV to thrive in both live and download environments? These and many other questions will be addressed in this interactive session. MODERATOR: Marty Lafferty, CEO, DCIA PRESENTERS: Eric Klinker, CTO, BitTorrent, Inc. Derek Broes, SVP, Digital Distribution, Paramount Pictures Doug Pasko, Senior Technologist, Verizon Barry Tishgart, VP, Internet Services, Comcast

Social Entertainment: The Art of Building Communities and Engaging Viewers
Miles Beckett, Co-Founder, CEO, EQAL Greg Goodfried, Co-Founder, President, COO, EQAL In the age of YouTube, MySpace, and Facebook, media companies are struggling to find new ways to produce content and engage viewers. Interactive producers must learn to merge traditional storytelling and production with technology and interactivity in order to create engaging brands that attract and retain audiences. Listen to Miles Beckett and Greg Goodfried, the creators of lonelygirl15 and KateModern and co-founders of the social entertainment company EQAL, discuss the brave new future of online programming.

Tools and Best Practices for the Enterprise Streaming Media Department
This session will bring together four frontline streaming media professionals to discuss their favorite toolsets and techniques for producing enterprise communications and training content. The emphasis will be on in-house production with “off-the-shelf” tools and apps, rather than turnkey or outsourced solutions. What works and what should be avoided? What is the best way to maximize your budget? How can you leverage existing infrastructure already inside your organization? This and more will be covered in this enterprise-focused session. MODERATOR: Rich Mavrogeanes, CTO, Founder, VBrick PRESENTERS: Chris Witmayer, New Media Coordinating Producer, NASCAR Media Group Mark Tarleton, Manager, Webcast Operations, Raytheon Eric Hards, Team Lead, Multimedia Solutions, Lockheed Martin

Video Commerce: Selling Online With Video
While video has been used online for years now, e-commerce merchants have mostly been sitting on the sidelines, waiting for the value proposition to develop more fully. Now, the web’s leading online retailers use video to drive site conversion rates, increase traffic through video search engine optimization (SEO), and deliver a higher quality all-around customer experience. Now is your opportunity to learn from a set of e-commerce luminaries who are blazing the trail for video commerce. We’ll discuss the secrets—and pitfalls— of planning, deploying, managing, and optimizing video in an e-commerce environment. MODERATOR: Justin Foster, Founder Video Commerce Consortium PRESENTERS: Alison Jeske, Director Product Management, Drugstore.com Lonny Paul, Director E-Commerc

Command Information IPv6 for Streaming Media
Doug Dangremond, Vice President of Business Development and Sales, Commercial and Service Provider for Command Information, speaks with TV Worldwide's Dave Gardy about the need for streaming media companies to have a strategy to deal with the evolution of IP addressing from IPv4 to the new IPv6 and how Command Information is working with companies to implement the change.

WELCOME & KEYNOTE : Werner Vogels, CTO, Amazon.com
Opening keynote address at Streaming Media West 2008 delivered on Tuesday morning, September 23, 2008 in San Jose California and the San Jose McEnery Convention Center.

KEYNOTE :Jordan Hoffner, Director of Content Partnerships, YouTube

New Trends in Online Video Measurement
For good or for bad, when the internet was born it was touted as the “most measurable medium.” Over the years, ad servers, agencies, advertisers, and publishers have all mostly solidified around a handful of core metrics. However, the success of online video has brought new attention to the question: “Should we simply use internet measurements for video, or is video different enough that we need to consider other measurement models?” As the video market matures, what are the metrics of the future? How do these reflect on the past, both of the internet and TV? And how will better measurement change the buying and selling process? Moderator: Jon Gibs, VP, Media Analytics, Nielsen Online; Presenters: Justin Eckhouse, Senior Product Manager, CNET, Jayant Kadambi, CEO, YuMe, Micah Gelman, Assistant Executive Producer, Online Video, Associated Press, Herb Scannell, CEO, Co-Founder, Next New Networks

Best Practices in Enterprise Streaming for Communications and Learning

Maximizing the Monetization of Online Video Content
Despite many valiant efforts, there has yet to be a breakthrough in solving the problem of valuation and monetization of online video. Targeted at both advertisers and publishers, this panel will touch on the real challenges businesses face when implementing an online video component (distribution strategies audience targeting, etc.) and discuss the issues that surround monetizing this blossoming industry. Hear speakers address what factors drive valuation (users, content, reach, etc.), how content producers and advertisers can work collaboratively, and best practices being seen in the industry. Moderator: Evan Berg, VP, Corporate and Business Development, Visible Measures; Presenters: Randy Kilgore, Chief Revenue Officer, Tremor Media; KC Blake, Director of Business Development, Entertainment Technology Center, USC; Erick Hachenburg, CEO, Metacafe

Integrating Advertising With Microsoft Silverlight

Beyond the Classroom: Reaching a Global and Mobile Audience with Elearning
Today’s students expect more than a classroom lecture. They expect to be able to access course content and the entire universe of related archival and research material from anywhere, at any time. Learn what top universities and corporate training departments are doing to keep up with the demands and expectations of these students. This forum will discuss the tools and best practices for delivering elearning in the age of broadband, IPTV, iPods, and instant access. Presenters: Jennifer H. Selke, Ph.D., University of California - Berkeley; Greg Posten, Manager, Media Infrastructure, Sun Microsystems; Ralph Merkel, Producer, Director, Instructor, University of Louisville; Ray Saray, Software Development Manager, Stanford University; Brinkley Warren, Digital Media Associate, University of Georgia College of Pharmacy