With over-the-air households as the core of our TV viewership, we cannot afford to leave a single household behind when stations go exclusively digital on February 17, 2009.
In this webcast, you will be briefed on:
- Relevant Market Research
- Viewer Education
- Tools and Materials Available Now
- Grassroots
- DTV Station Checklist
- Policy
- Media Plan
Timeline
1 p.m. Introduction and DTV Policy Update
Marcellus Alexander, Executive Vice President, Television, NAB
1:25 p.m. DTV Campaign Overview
Jonathan Collegio, Vice President, DTV Transition, NAB
1:45 p.m. DTV Research Overview
Seth Geiger, President, Smith Geiger Research
2:10 p.m. DTV Resources
Jonathan Collegio
2:15 p.m. Q&A
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