Making the Switch to Digital Television
December 05, 2007



With over-the-air households as the core of our TV viewership, we cannot afford to leave a single household behind when stations go exclusively digital on February 17, 2009.

In this webcast, you will be briefed on:

  • Relevant Market Research
  • Viewer Education
  • Tools and Materials Available Now
  • Grassroots
  • DTV Station Checklist
  • Policy
  • Media Plan


1 p.m.             Introduction and DTV Policy Update
                       Marcellus Alexander, Executive Vice                        President, Television, NAB

1:25 p.m.        DTV Campaign Overview
                       Jonathan Collegio, Vice President, DTV                        Transition, NAB

1:45 p.m.        DTV Research Overview
                       Seth Geiger, President, Smith Geiger                        Research

2:10 p.m.        DTV Resources
                       Jonathan Collegio 

2:15 p.m.       Q&A


NAB Making the Switch to Digital Television

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