This year's Daytime Creative Arts and Entertainment Emmy Awards will include animation winners and awards in two new categories called New Approaches.

The Outstanding Individual Achievement in Animation Emmy® Award is a juried award given for a single episode of a series or special. The award is based on individual achievement rather than team effort. Animators, Background Key Designers, Color Stylists, Layout Artists, Production Designers, Storyboard Artists and Character Designers are eligible for an award in this category.

The Emmy® awards for Outstanding Individual Achievement in Animation will be presented to Sandra Equihua, Character Designer for "El Tigre" for the episode "Enter the Cuervo," Bob Boyle, Production Designer for "Wow! Wow! Wubbzy" and Peter Ferk, Storyboard Artist for "Growing Up Creepie" for the episode "Creepie Friday"." "Growing Up Creepie" airs on Discovery Kids and is produced by Mike Young Productions, Inc. El Tigre and "Wow! Wow! Wubbzy" air on Nickelodeon.

The New Approaches categories emphasize innovative production techniques and the use of media enhancement to support content. With emerging and converging technologies, and multi-platform distribution capabilities, the National Television Academy recognizes that the medium is changing and that content is available in many forms. Entries can be both broadcast and broadband, but the common denominator is quality. The two new categories to be awarded this year are New Approaches - Daytime Entertainment and New Approaches - Daytime Children's Entertainment.