On May 20-22, BIA Advisory Services, along with its The Kelsey Group division, held its first annual Winning Media Strategies conference, bringing together owners and top executives from the country's major broadcast, mobile, print, and online companies.
The program topics and discussions focused on the aggressive action broadcasters must take to develop a strong digital strategy.
Expert speakers from NBC Universal, Arbitron, AOL's Platform-A, GE Commercial Finance, Sinclair Broadcast Group and Greenspun Media shared success stories around transforming local media business models to capitalize on evolving user behaviors and multiplatform opportunities that can drive revenue.
In this era of unprecedented change, this conference offered the market intelligence and actionable advice a company needs to emerge successfully with a compelling business case and a defensible share of the local media market.
If you missed this event, it's not too late to take advantage of the excellent insight it provided on the rapidly changing media landscape.
Winning Media Strategies is available in its entirety as a Video Stream.
The event was recorded and is now available for on-demand viewing. Watch every session and hear all the speakers. Download presentations. Sessions are provided one-by-one to make viewing easy - watch at your convenience.
Registration gives you one full year's access to the event.
Quotes from Attendees:
Thanks for putting together an excellent conference. As each segment unfolded, I found myself saying "if this person or topic was the only subject matter covered, then it was well worth the money and time I've invested." Needless to say, I found myself repeating that line quite often during the conference. The topics and speakers were outstanding.
Brian Byrnes, President, Paramount Media Advisors, Inc.
Winning Media Strategies was a very well designed seminar. I liked the fast pace, which kept it flowing and interesting. This event took a direct approach in discussing the challenges media businesses are facing, and provided informative and instructional advice for change. We have to grow to reach new areas of success. No ostriches will survive.
Ric Gorman, CEO, GOCOM
BIA should be very proud of what it put together at Winning Media Strategies. It was outstanding! I think I learned more in the last three days than I have learned in the past three months! BIA has brilliant staff who brought together brilliant attendees with tons of new ideas to share. VERY impressive!
John Stevens, COO/Radio, Paragon Media Strategies
Who Should Register?
Anyone in the radio or television broadcasting industry who wants to understand how to best take advantage of digital media must hear the discussions from Winning Media Strategies.
Digital media companies eager to connect with traditional media companies that are looking to adopt multiplatform strategies.
For more information on BIA's services for local media, please visit www.bia.com. |