How Do Smaller Publishers Move into Marketing Services?

Dave Newcorn,
Summit Media Group

Mitch Rouda,
Farm Journal Media

Gerry Ryerson,
Edgell Communications

What Trends Drive Marketing Services

Adam Gross,JEGI

Scott Peters, JEGI

Tom Stein,
Stein Rogan + Partners

Annual Meeting & McAllister Award Presentation

Proving Advertising Effectiveness on B-to-B Sites

Scott Roulet, BBN Networks

Working Together in New Ways

Moderator: Mike Marchesano, JEGI

Speakers: Michael DeLuca, Meister Media Worldwide

Kim Paulsen, Penton Marketing Services

Gary Slack, Slack and Company

Mark Wilson, Sybase

Business Media Case Studies

Moderator: Matt Kinsman, Access Intelligence

Speakers: Andy Goodenough, Summit Business Media

Scott Vaughan, UBM TechWeb

What Advertisers Say About Marketing Services and Their 2011 Plans

Chuck Richard, Outsell

Critical Issues in Privacy and Data Collection/Use

Speakers: Tom Carpenter, Wexler & Walker

Mark Sableman, Thompson Coburn

Peter Westerman, Ziff Davis Enterprise

What Does a Marketer Want?

David Niederkorn, John Deere

Vendor Case Studies: Part I

Wendy Zingher, Texterity

Stuart Small, Marketo

Vendor Case Studies: Infogroup

John Hollands, Infogroup

Why Are Tech Companies Hot for Spiceworks?

Jay Hallberg, Spiceworks

Vendor Case Studies: Part II

Kathleen Finato, InterCall

Jon Schoen, ScrollMotion

Research: Marketers, Agencies and Publishers Address Marketing Services

Introduction: Judy Miller, Lodestar

Moderator: Sean Callahan, BtoB Media Business

Speakers: Bob Felsenthal, BtoB Magazine
Michael Hurley, Hanley Wood
Scott Roulet, BBN

Why is AOL Entering this Industry?

Jay Kirsch, AOL Industry

CEO Roundtable

Tom Kemp, Northstar Travel Media

Don Pazour, Access Intelligence

Richard Reiff, Advantage Business Media

Cloud Based Platforms

Patrick Morrissey, Salesforce.com