ABM Government Affairs Committee Meeting

ABM Board of Directors Meeting

ABM Networking Lounge

How Do Smaller Publishers Move into Marketing Services?
B-to-B media entrepreneurs share how their companies are leveraging their creativity and nimbleness to expand their capabilities.

Speakers: Dave Newcorn, Summit Media Group
Mitch Rouda, Farm Journal Media
Gerry Ryerson, Edgell Communications

What Trends Drive Marketing Services
Scott Peters will frame the marketing services trend in terms of media consumption and marketing sprending shifts, identifying companies poised to capitalize on them. Then, Tom Stein and Adam Gross will discuss implications for b-to-b media

Speakers: Adam Gross,JEGI Scott Peters, JEGI
Tom Stein, Stein Rogan + Partners

Welcome Reception

Networking Breakfast

Annual Meeting & McAllister Award Presentation

Working Together in New Ways
An agency representative, a b-to-b marketer and a publisher discuss challenges and opportunities in marketing services.

Moderator: Mike Marchesano, JEGI

Speakers: Michael DeLuca, Meister Media Worldwide Kim Paulsen, Penton Marketing Services
Gary Slack, Slack and Company Mark Wilson, Sybase

Networking Break

Business Media Case Studies
Offering more robust services will deepen your existing customer relationships and create new business development opportunities, but how do you get there? Two very different business information companies outline their journey of going from a business idea to offering marketing services.

Moderator: Matt Kinsman, Access Intelligence

Speakers: Andy Goodenough, Summit Business Media Scott Vaughan, UBM TechWeb

Networking Lunch

Golf Outing
River Place Country Club

Click here to register for the golf and tennis outing.

Offsite Dinner
Maria Maria

Networking Breakfast

What Advertisers Say About Marketing Services and Their 2011 Plans
Outsell's sixth annual Advertising and Marketing Study is the first to show that advertisers dramatically increased their plans to use publishers as their suppliers of marketing services in 2011. Other findings will reveal what components most heavily influence advertisers' purchases of marketing services, as well as the diverging priorities between small and large firms and between b-to-b-focused and consumer-focused advertisers.

Critical Issues in Privacy and Data Collection/Use
Momentum is building around privacy legislation, and the scope of proposed bills is expanding to threaten common business practices. A Ziff Davis Enterprise executive and ABM's experts in D.C. expose the serious potential impact.

Speakers: Tom Carpenter, Wexler & Walker, Mark Sableman, Thompson Coburn
Peter Westerman, Ziff Davis Enterprise

Networking Break

What Does a Marketer Want?
John Deere's North American Manager of Marketing Communications outlines his needs, concerns and hopes for the b-to-b industry.

Vendor Case Studies: Part I
To raise awareness of vendor resources for ABM members, particularly as they relate to marketing services, four vendors will present client-based   case studies that identify a business challenge and outline the solution and outcome.

Speakers:John Hollands, Infogroup
Stuart Small, Marketo
Wendy Zingher, Texterity

Why Are Tech Companies Hot for Spiceworks?
Five-year-old Spiceworks is a software development company that is monetized, like a media company, by advertising and sponsorships. More than 1 million IT professionals at SMBs have downloaded Spiceworks' free software. Co-founder Hallberg will talk about and show Spiceworks' unique community features, including the recently launched Facebook-like vendor pages. He'll also share how the site drives revenue.

Research: Marketers, Agencies and Publishers Address Marketing Services
Exclusive research from BtoB explored marketers' and agencies' views on marketing services, while a study of ABM members conducted by ABM's Entrepreneurial Committee reveals what members are doing to provide marketing services. How well do publishers, marketers and agencies align?

Introduction: Judy Miller, Lodestar

Moderator: Sean Callahan, BtoB Media Business

Speakers: Bob Felsenthal, BtoB Magazine
Michael Hurley, Hanley Wood
Scott Roulet, BBN

Why is AOL Entering this Industry?
Launching in 2011, AOL Industry is a new b-to-b venture that will provide news, data and tools to leaders in the Energy, Defense and Government sectors. Utilizing the most powerful and innovative platforms on the web, AOL Industry will connect executives with the information and communities critical to their success at a time when these sectors are innovating at a rapid pace.

Networking Break

CEO Roundtable
Three industry CEOs will candidly share what they've learned so far during an interactive roundtable discussion

Speakers: Tom Kemp, Northstar Travel Media
Don Pazour, Access Intelligence
Richard Reiff, Advantage Business Media

ABM Networking Lounge

Reception

Dinner: Cloud Based Platforms
Cloud-based platforms are rapidly being adopted by enterprises opening up new opportunities for companies to build innovative business applicatiobs that can be deployed quickly and scale easily. Salesforce's VP of Strategic Alliances will show, with examples, how b-to-b media companies can leverage the cloud.