Monday, November 8
ALL TIMES ARE CENTRAL STANDARD TIME

5:00-6:00

An Economic Outlook Presentation
Speaker: Dr. Joseph Kasputys, Chairman, Global Insights

6:00-7:00

Networking Reception

Tuesday, November 9

8:00-9:00

Registration/Networking Breakfast

9:00-9:45

Welcome
Speakers: Charlie McCurdy, Chairman/CEO, Canon Communications LLC
Clark Pettit, President/CEO, American Business Media

9:45-10:30

Acquire New Customer and Keep Business with Existing Customers
Speaker: Gord Hotchkiss, President & CEO, Enquire; Author: The BuyerSphere Project

10:30-11:15

Social Media and B-to-B: What's Working, What Isn't, What's Next
Speaker: Doug Webster, Director of Market Management, Cisco

11:15-11:45

Networking Break

11:45-12:30

Generational Strategy for B-to-B
Speaker: Chuck Underwood, Founder/Principal, The Generational Imperative, Inc.
Author: The Generational Imperative: Understanding Generational Differences In The Workplace, Marketplace and Living Room

12:30-2:00

Six Revenue Generation Ideas in Sixty Minutes
Speaker: Prescott Shibles, CEO, Vital Media

2:00-3:15

ABM Framework: Interactive session to discuss key areas of concentration for b-to-b media
Leader: Clark Pettit, President/CEO, American Business Media

3:15-4:00

360° Content Consumption Influence
Speaker: Rich Gordon, Director of Digital Innovation, Professor, Medill School of Journalism

4:00-5:00

Closing Keynote

5:00-6:00

Networking Reception